Fashion.

Fashion photography works with garments, materials, gesture and visual identity. I create images for brands, ateliers, designers, lookbooks, e-commerce, campaigns and editorial content. Before the shoot, I define mood, references, number of changes, location, backgrounds, light and delivery formats. This keeps creative needs and practical requirements aligned, especially when teams, models, make-up, styling and production are involved.

On set, I look for a clear direction while leaving room for movement. A garment has to be readable in shape and detail without losing presence. The light can be clean, graphic or more cinematic, depending on the project. The work develops through careful attention to posture, fabric, fall, colour and the relationship between person and clothing.

Delivery can include images for campaigns, product pages, social media, print and the brand archive. I prepare files that are consistent with one another, with attention to colour, skin, material and required crops. The aim is to create elegant and usable photographs that support both immediate communication and the visual memory of the collection.

For fashion and lifestyle photography in Rome, I can follow an essential studio set, a location production or a series of assets made for several channels. The priority remains the same: respecting garments, people and visual direction, with images that have character while staying clear in their use.