Advertising.

Advertising photography has to make a product readable before it is explained. I work with companies, makers, designers and brands that need images for campaigns, e-commerce, catalogues, social media and print material. Before the shoot, I define final use, formats, number of images, backgrounds, mood and the level of post-production needed. This gives the set a clear direction and realistic timing.

On set, I shape the light around the material. Glass, metal, fabric, cosmetics, packaging and small objects all need different choices. When useful, I work tethered so composition, reflections, sharpness and consistency can be checked during the session. Still life can be minimal or more constructed, but it always has to remain precise and recognisable.

Delivery includes a coherent selection, files prepared for the agreed uses and images ready for web, print or digital communication. When the project requires it, I also prepare vertical crops, horizontal crops and details, so the same shoot can be used across different channels without losing visual continuity.

For an advertising photographer in Rome, flexibility matters as much as precision. Small objects, jewellery, cosmetics, food packaging or campaigns with people need different timing and equipment. That is why I prefer to define priorities and limits first, then build solid, ordered images ready to support the brand's communication.